Chinese personal-computer maker Lenovo Group signed a multiyear marketing agreement with the National Basketball Association, allowing the company to become the official PC partner of the NBA with marketing rights in the US and China, as the company takes steps to build global brand awareness, The Wall Street Journal reported.

While Top Marques luxury fair in Shanghai still hits the headlines with record transactions, the northeast is catching up with being posh as well. Luxury consumption is no longer a characteristic found during the golden week. In major cities such as Shenyang, Harbin and Changchun, many top global brands have penetrated these markets with exclusive counters and stable audience.

China's wealthiest lavished 500 million yuan (62.5 million US dollars) on Hennessy XO spirits, Porsche sedans, South African diamonds and other luxury goods during a show in Shanghai, double the value of transactions a year ago, The Standard reported.

Linktone Ltd., a leading provider of wireless interactive entertainment products and services to consumers in China, announced in a statement today that the Company will establish an exclusive partnership with MTV China, a subsidiary of Viacom, one of the leading global entertainment content companies. Linktone will operate wireless application protocol (WAP) services for MTV China on China Unicom's platform, one of the two major mobile operator platforms in China.

Leasehold sector has been in operation for more than 20 years but progress has been slow. Recent moves to optimize taxes in the sector, to apply new accounting standards and to encourage banks to finance leasehold investments would help boost development in the sector.

CEO of Lenovo Group Limited Europe, William Amelio, said that Lenovo’s track to internationalization focuses on raising awareness on its highly improved brand reputation.

Linktone Ltd., a provider of wireless entertainment, media, and communication value added services to consumers in China, announced today that the Company made a strategic investment in Beijing Center National Radio Media, Ltd. (BCNRM), a nationwide advertising company, as part of its ongoing strategy to develop interactive programming with traditional media outlets such as television, radio, and print.

Chinese solar power equipment maker LDK Solar Hi-Tech plans to raise about 300 million US dollars in a listing on the U.S. Nasdaq stock market next year, Reuters reported, citing the South China Morning Post.

China Certified Accountants Association urged local accountants to undergo training to become internationally recognized and market-oriented in response to soaring and changing demands for their services.

Global eyewear maker and retailer Luxottica Group SpA today is launching a LensCrafters store in Beijing, as the Italian company expands in the Chinese eyewear market, The Wall Street Journal reported.