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Consumer and Retail

90% brand disloyalty among Chinese car buyers: Survey
By STAFF EDITOR
Published: July 24, 2007 04:31 PM
A survey by the Beijing Asian Games Village Auto Market showed that the number of people buying their second car in China almost equaled the number buying their first car, and that 90% of the second car buyers were looking to buy a different brand, the Jinghua Times reported. 18% of the respondents said they would definitely buy another brand. The survey summarized four factors ...
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