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Accor eyes IBIS expansion on mainland
By STAFF EDITOR
Published: April 07, 2008 09:37 PM
French Accor Hotels Group will step up the expansion of its budget brand IBIS Century Inn Hotel into second and third-tier mainland cities this year in the wake of burgeoning costs in first-tier cities, Robert Murray, vice president of the group’s Greater China division, told China Business Net. Most budget hotel groups operate under a franchise model to speed the pace of expansion, but Accor owns and operates its ...
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