After the government enacted some macroeconomic controls the past few years aimed at slowing the explosive growth in the auto sector, some firms have started a price war to expand their share of the market. Some automakers are trying to use new marketing strategies to stimulate consumer interest and improve market share. Vizi, a sedan model jointly launched by Tian Qi Meiya Auto, China FAW Group and Toyota in 2002, achieved success not because of low pricing but ground-breaking promotion in China.