Cheap labour and low start-up costs attract foreign firms to establish new operations in Chengdu but the city still has a lot to do to bridge the gap with East China, The Standard reported.   Motorola, IBM, Intel, Coca-Cola and Toyota are among those that have poured hundreds of millions of US dollars in new factories, with Ikea and SAP set to be the newest arrivals. Richard Morgan, a Chengdu-based consultant on Sino-EU business development projects, points out that the onus is now on Chengdu and other western regions to become more entrepreneurial, according to The Standard.   “The `develop the west' campaign has helped to develop infrastructure and provide valuable incentives to foreign companies but Chengdu and other western regions must increasingly rely on , and the private sector to market themselves as a destination for foreign investment,” The Standard cited Morgan.