New rules designed to ease the use of personal cheque accounts were issued on July 9. However, as the Information Times reports, much more needs to be done to get consumers, banks and merchants on board.New rules issued July 9 allowing personal cheques to be used nationwide and not just in the province of the issuing branch are expected to increase the popularity of the convenient payment method.A senior manager at the Guangzhou branch of the People’s Bank of China (PBC), the nation’s central bank and the instigator of the rule change, said personal cheques were safer than cash and payment cards. They were expected to become the third most popular payment method in China, after cash and credit cards, he said.However, industry analysts are warning that consumer apathy and distrust must be overcome if the payment method is to become popular. To date, Chinese have shown little
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