China's consumer sentiment index (CSI) compiled by Nielson rose to 110 in Q2 2013, up 2 from a quarter earlier and up 4 from a year earlier.

Nielson surveyed 3,500 consumers from urban and rural China. The 100 mark divides optimism (above 100) and pessimism (below 100).

The CSI for eastern China was up 2 from a quarter earlier to 115, the highest nationwide, followed by 112 in southern China (up 5 from a quarter earlier) and northern China (up 6 from quarter earlier) and 98 in western China (down 6 from a quarter earlier.)

Consumer sentiment was stronger in tier-1 cities and rural areas in Q2 2013:
The CSI for tier-1 cities was up 5 from a quarter earlier to 114;
The CSI for tier-2 cities remained unchanged at 104;
The CSI for tier-3 cities was down 1 from a quarter earlier to 106;
The CSI for tier-4 cities was up 5 from a quarter earlier to 107;
The CSI for rural areas was up 1 from a quarter earlier to 113.

Of all respondents:
56% would save their disposable incomes at banks, down 6 percentage points from a quarter earlier;
41% would pay for hit-tech products, up 7 percentage points from a quarter earlier;
37% would pay for outdoor activities, up 5 percentage points from a quarter earlier;
37% would pay for clothes, up 5 percentage points from a quarter earlier;
29% would pay for car services, up 5 percentage points from a quarter earlier;
36% would pay for children's education, up 4 percentage points from a quarter earlier;
37% would pay for dining out, up 3 percentage points from a quarter earlier;
31% would pay for skincare and cosmetics, up 3 percentage points from a quarter earlier.

Of those planning to buy durable goods in the next 12 months:
71% would buy electronics;
65% would buy home appliances;
41% would buy jewelry;
39% would buy vehicles;
36% would buy furniture.

Residents of tier-4 cities appeared to have a greater propensity to consume than those in tier-2 and tier-3 cities:
73% of respondents in tier-2 and tier-3 cities versus 66% in tier-4 cities would deposit their disposable incomes with banks;
68% of respondents in tier-4 cities would pay for clothes;
61% of respondents in tier-4 cities would pay for children’s education;
56% of respondents in tier-4 cities would pay for dining out;
51% of respondents in tier-4 cities would pay for outdoor activities;
48% of respondents in tier-4 cities would pay for books and magazines;
48% of respondents in tier-4 cities would pay for vocational trips;
44% of respondents in tier-4 cities would pay for insurance;
35% of respondents in tier-4 cities would pay for car services.
These percentages rose 4-5 percentage points from a quarter earlier.

Personal income and health were the top two concerns of Chinese consumers in Q2 2013. On top of them, residents of tier-1 cities were more concerned about rising food prices and worsening pollution, while residents of smaller cities were more concerned about children's education and social welfare.

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