Baidu Uses Gimmick to Advertise Cloud App
Baidu.com Inc (Nasdaq: BIDU) has used a tricky marketing campaign to promote its personal cloud app, Baidu Cloud 4.0. The company intentionally left a bug in the app that allowed users to buy cloud storage and membership at 0.1% of the original price. Tweets about the bug went viral last Friday on Sina Weibo, China's most used microblogging service, and most of the retweets and comments said they had snapped up the bargain. Deutsche Bank views this as a highly successful marketing event, which capitalized on social media to gain publicity and to test Baidu's cloud membership system and payment system. The bank predicts most users will likely use only a fraction of the large storage, therefore adding very low operating costs to Baidu.
China Mobile Cuts Roaming Fees
China Mobile Ltd (NYSE: CHL, HKG: 0941), the world's biggest wireless carrier by subscribers, has offered an 18 yuan per day package to travelers going to 63 countries and regions visited the most by Chinese and has added 62 countries and regions into its 1/2/3 yuan service, where roaming fees are charged 1, 2 or 3 yuan per minute. The number of counrtries and regions where this service is available has risin to 242. China Mobile said it will further reduce its international IP calling fees to 0.39 yuan per minute.
Tencent's 51buy to Build Asia's Biggest Logistics Center
51buy.com, a B2C site operated by Tencent Holdings Ltd (HKG: 0700), said it will launch 10 dispatch centers across the nation this year and the 133,333-square-meter one in suburban Shanghai's Qingpu district will overtake JD.com's as the largest of its kind in Asia. 51buy currently has six logistics facilities in 6 cities, including Shanghai, Beijing and Shenzhen, and the 10 to be built will be in cities including Guangzhou, Hangzhou, Chengdu, Nanjing and Jinan. JD.com, one of 51buy's competitors, previously said it planned to invest 5 billion yuan this year building the Asia No 1 project for logistical operations.
You are currently reading
total words in this article.
To continue reading this article, you must be a subscriber. Log in now..