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China Internet advertising market will reach 6.87 billion in 2008, says report
By AMY CHEUNG
Published: August 03, 2006 12:00 AM
China's Internet advertising market will reach  6.87 billion yuan in 2008, said Analysys International in its latest report.According to ''China Internet Advertising Market Annual Report 2006'',China online advertising market size, including brand advertising and search engine advertising, reached 3.229 billion yuan in 2005, which is a 59.83 percent year-on-year increase.Analysys International said that the Internet advertising market will grow continuously. However, as the search engine market faces adjustment in 2007, the market growth would slow down. By 2008, the Olympics 2008 would boost the market and the market size will reach 6.87 billion yuan.Search engine advertising market developed rapidly in 2005. Its market reached 927 million yuan in 2005, which accounts for 28.7 percent of the total market and a 73.52 percent year-on-year increase. Analysys International saidChina's Internet advertising revenue will reach 4.387 billion yuan in 2006. 
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