July 31 – Revenue from online ads in China grew 64.2% year on year to ¥18.93 billion in Q2 2012, according to iResearch. Pop up ads from search requests continued to take the lion's share of the market with 36.3%.
July 25 – Revenue from telecommunications services in China grew 9.2% year on year to ¥517.53 billion in 1H 2012, where revenue from mobile services grew 11.2% to ¥376.24 billion as more people ditched landline phones and turned to cellphones, according to figures from the Ministry of Industry and Information Technology. The number of mobile service subscribers increased by 65.73 million to 1.05 billion as of the end of June, including 175.75 million 3G service users.
July 25 – Revenue from China's gaming market grew 18.5% year on year to ¥24.84 billion in 1H 2012, where revenue from online games was up 16.9% to ¥23.55 billion, according to a report jointly released by GPC, a Chinese gaming guild, and IDC. Revenue from Chinese-developed online games made up 71.6% of total online gaming revenue, up from 63% in 1H 2011. The number of online game players had exceeded 300 million as of the end of June.
July 19 – There were 538 million internet users in China as of the end of June 2012 after the cyber population increased by 24.5 million in 1H 2012, according to the China Internet Network Information Center. Cellphones have replaced personal computers to become the most used device to access the internet.
July 11 – China's box office revenue rose 35% year on year to ¥7.7 billion in 1H 2012, with just 32.5% of that amount coming from ticket sales for domestic movies, the General Administration of Radio, Film and Television said. Ironically, 103 of the 141 movies screened in 1H 2012 were domestically made, showing China's growing appetite for American movies.
July 10 – Revenue from China's publishing industry grew 17.7% to ¥1.46 trillion in 2011, according to the General Administration of Press and Publication. Over 370,000 categories of publications were published last year, up 12.5% from the year before.
July 6 – The number of mobile game players in China will reach 192 million by the end of this year, surpassing the country's 180 million computer game players, according to Niko Partners, a consulting firm. China's annual revenue from mobile games is expected to increase fivefold in the next five years, up from $600 million in 2011.
July 3 – Revenue from China's software industry rose 27.2% year on year to ¥860.8 billion in the first five months of 2012, the Ministry of Industry and Information Technology said. The growth rate was one percentage point slower than in the same period a year ago and 1.2 percentage points faster than in the first four months of this year. Software exports grew 11.5% year on year to $13.4 billion between January and May; the rate was nine percentage points slower than in the same period a year ago.
$1 = ¥6.36