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| Friday, September 05, 2008 23:35:29 |
China web portals benefit from World Cup Craze
Major Internet portals of Tom, Sina and Sohu.com have registered huge revenues in June as a result of World Cup advertising.
While Tom said that it earned 4 times profit of its investment, Sohu.com released a 50 million yuan profit and Sina has advertisers reached 100.
According to People’s Daily, American marketing information servicing company AC Nielsen predicted that World Cup-related advertising in China was expected to reap 150 million yuan.
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