Mainland China’s advertising market was worth RMB260.4 billion (US$38.12 billion) in the three quarters to the end of September, up 13% on a year earlier, the China Securities Journal
reported, citing a report by market research firm CTR. The growth rate for the three quarters was four percentage points slower than the first quarter alone. TV commercials were worth RMB206.3 billion (US$30.2 billion) during the three quarters, up 14% year-on-year, while print adverts were worth RMB38.5 billion (US$5.64 billion), up 20% year-on-year. Olympics sponsors contributed 8% to the total turnover, which was less than expected. Dairy-related adverts jumped 31% in September in the wake of the contamination scandal. CTR predicts the Chinese advert market will grow 11-12% this year.