Chinese brands should cultivate subsidiaries with caution

Demographics

Thursday, August 21, 2008 22:33:50

	Chinese brands should cultivate subsidiaries with caution By AMY CHEUNG Published: September 18, 2006 12:00 AM In a commercial age that relies on branding to direct consumer behaviour, Mainland brands need caution and strategic planning when developing subsidiaries. Otherwise, not only profitability would not be ensured but also damage would be created to the existing brands. You are currently reading 40 words of 355 total words in this article. To continue reading this article, you must be a subscriber. Log in now. Buy this article now for $10 USD. Not a subscriber? Start your 7-day free trial now. bookmark \| digg \| Permalink \| Tell a Friend Tags for this article: IT , human resources , business , commercial , development , china , hong kong , venture , branding , US , EA , UBS , marketing	More Articles in Demographics > Today’s Daily Briefs E-Mail Sign up for a roundup of the day’s top stories, sent every day. RELATED ARTICLES > Shanghai graduates top national salaries at US$5,296 pa Income disparities widening MNC payrolls projected to grow 8% in 2008 TCP’s Exclusive Interview with Silk Road Advisors Managing Director William Dodson China labor market Asia’s most active in Q3: Hudson Haier uses subsidiary to tap rural markets 2nd batch of corporate penison licensees named

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