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Consumer and Retail

Chinese piano maker places emphasis on branding to go global
By STAFF EDITOR
Published: October 23, 2006 12:00 AM
Pearl River Piano spent 50 years learning how to produce instruments good enough to compete with an awe- inspiring array of better-known foreign brands but the challenge ahead lies with how to publicize this quality to convince global audience, The Standard reported. The world's largest piano factory in Guangzhou wants to convince demanding ...
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