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Consumer and Retail

Eili builds a profitable brand
By AMY CHEUNG
Published: November 01, 2006 06:05 AM
Eili Group has announced strong financial results for the first three quarters of 2006. With a 37.76% year-on-year increase in its major business revenue to 12.48 billion yuan (156 million US dollars), Eili continues to lead China’s dairy industry. Such profitable financial performance is a result of the company’s brand building efforts and launch of high-end dairy products that are proved to be appealing to Chinese public.
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