| HOME PAGE | RESOURCES | MOST POPULAR | EDITORS PICKS | EDITORS BLOG | Free 7-Day Trial | Login |
Try The China Perspective Free |
Real Estate |
|
| Thursday, September 04, 2008 21:14:21 |
Foreign goes local and local goes global
China’s food and beverage industry is booming with the country’s economic growth and the government efforts to bolster domestic consumption. Food and beverage products are among those consumer goods that are enjoying increased spending by Chinese consumers. While many international players are keen to be more localized to be appealing to Chinese audience, many Chinese food and beverage franchise are anxious to go abroad and join the global community. Pepsi and Little Sheep are good examples demonstrating this converging trend.
You are currently reading 84 words of 356 total words in this article.
To continue reading this article, you must be a subscriber. Log in now.
|
Today’s Daily Briefs E-Mail
Sign up for a roundup of the day’s top stories, sent every day.
|
|
|
|
| Archive | About us | Affiliates | Privacy Policy | Contact us | Keywords Partners | China News | Subscriber Agreement & Terms of Use |
|