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Honda introduces luxury auto to China
By AMY CHEUNG
Published: September 28, 2006 12:00 AM
Honda launched its top-line sedan Acura in China on Wednesday, joining BMW and other foreign luxury car brands to compete in the world's second-largest auto market, Reuters reported. The imported Acura RL and TL are priced at 680,000 yuan (45,500 pounds) and 430,000 yuan, respectively, a Honda executive told Reuters, adding that the firm had set a sales target in the first full-year at 3,000 units. This is the first time that Honda has introduced Acura, a hot-seller in North America, to China, hoping to grab customers from Volkswagen's Audi models, and DaimlerChrysler's Mercedes cars. Meanwhile, Honda is also expanding capacity in China by adding 120,000 units of annual capacity in a venture in south China, bringing its capacity to 360,000 units.
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