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Consumer and Retail

In China: foreign goes local and local goes global
By AMY CHEUNG
Published: November 14, 2006 04:24 AM

China’s food and beverage industry is booming with the country’s economic growth and the government efforts to bolster domestic consumption. Food and beverage products are among those consumer goods that are enjoying increased spending by Chinese consumers. While many international players are keen to be more localized to be appealing to Chinese audience, many Chinese food and beverage franchise are anxious to go abroad and join the global community. Pepsi and Little Sheep are good examples demonstrating this converging trend.

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