ING Capital Life Insurance Company Limited, ING Groep N.V.'s insurance joint venture with Beijing Capital Group, announced today that it had officially opened the doors of its Shandong Branch for business. The Shandong Branch will initially offer a mix of traditional life, annuities and medical policies to the citizens of Jinan. These products will be sold via tied-agents and insurance brokers, while the company is actively developing its bancassurance sales channel. ING Capital Life Shandong Branch plans to expand its product range to include universal life, group insurance and accident insurance products and open additional sales offices throughout the province once operations in the capital are established. ING Capital Life Shandong Branch is also the first life insurance operation in China to introduce an ING global best practice sales model that is increasingly used in other ING business units. Jacques Kemp, Chief Executive Officer of ING Insurance Asia/Pacific stated, "Our strategy in China is to seek sustainable, profitable growth by being the preferred provider of life and savings products and by setting the standard to meet our customers' financial needs.”