As orders were taken from institutional investors, Mainland supermarket operator Beijing Jingkelong had its offering covered, The Standard reported. "The pricing is reasonable, and the market still welcomes the mainland consumer sector," the paper, quoted one fund manager as saying. "The mainland's economic growth is expected to sustain strong domestic retail sales." Jingkelong, which is aiming for a listing on the Growth Enterprise market, plans to raise up to 594 million HK dollars (74.25 million US dollars) by selling 132 million shares. Of these, 90 percent will be new shares, representing 36 percent of the enlarged share capital, according to the sale document obtained by fund managers. Jingkelong had 158 retail outlets in operation at the end of last year. Its retailing business includes four hypermarkets, 31 supermarkets and 123 convenience stores.