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| Thursday, September 04, 2008 21:10:15 |
Kraft's UniPresident alliance opens up mainland expansion
Kraft CEO Roger Deromedi said that the company's strategic alliance with Taiwan packaged food producer UniPresident was advantageous toward the company's expansion on the mainland, China Business News reports. The first stage of the alliance focuses on drinks, such as Crystal Light and Tang. Kraft is attracted to UniPresident's extensive sales network on the mainland, Deromedi said, and this network will provide a channel for Kraft to sell its own brands on the mainland. Link: http://dycj.ynet.com/article.jsp?oid=7800196
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