HOME PAGE RESOURCES MOST POPULAR EDITORS PICKS EDITORS BLOG Free 7-Day Trial | Login

Try The China Perspective Free
Heavy Industry

Kraft's UniPresident alliance opens up mainland expansion
By STAFF EDITOR
Published: February 22, 2006 11:00 AM
Kraft CEO Roger Deromedi said that the company's strategic alliance with Taiwan packaged food producer UniPresident was advantageous toward the company's expansion on the mainland, China Business News reports. The first stage of the alliance focuses on drinks, such as Crystal Light and Tang. Kraft is attracted to UniPresident's extensive sales network on the mainland, Deromedi said, and this network will provide a channel for Kraft to sell its own brands on the mainland. Link: http://dycj.ynet.com/article.jsp?oid=7800196
bookmark | digg | Permalink | Tell a Friend
Today’s Daily Briefs E-Mail
Sign up for a roundup of the day’s top stories, sent every day.






SS Archive | About us | Affiliates | Privacy Policy | Contact us | Keywords
Partners | China News | Subscriber Agreement & Terms of Use
Browse by Title
1 2 3 4 5 7 8 9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
½ÓÊܱê¼Ç