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Consumer and Retail

Lenovo cooperates with NBA to build the brand
By STAFF EDITOR
Published: October 24, 2006 12:00 AM
Chinese personal-computer maker Lenovo Group signed a multiyear marketing agreement with the National Basketball Association, allowing the company to become the official PC partner of the NBA with marketing rights in the US and China, as the company takes steps to build global brand awareness, The Wall Street Journal reported. As part of the deal with IBM, Lenovo earned the right to use IBM's brand name on ...
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