Linktone Ltd., a leading provider of wireless interactive entertainment products and services to consumers in China, announced in a statement today that the Company will establish an exclusive partnership with MTV China, a subsidiary of Viacom, one of the leading global entertainment content companies. Linktone will operate wireless application protocol (WAP) services for MTV China on China Unicom's platform, one of the two major mobile operator platforms in China. Chief Executive Officer Michael Li commented, ''As part of Linktone's ongoing strategy to strengthen its overall WAP service portfolio and increase share of the rapidly growing 2.5G WVAS market, we continue to seek strong partnership opportunities to broaden our 2.5G product offering. Li Yifei, Executive Vice President of MTV Asia stated, ''MTV has been committed to exploring new media business and has achieved remarkable progress since 2005. By working with Linktone Ltd., MTV's content now has the capability to reach China's huge subscriber base of over 400 million mobile users.''