Linktone Ltd., a provider of wireless entertainment, media, and communication value added services to consumers in China, announced today that the Company made a strategic investment in Beijing Center National Radio Media, Ltd. (BCNRM), a nationwide advertising company, as part of its ongoing strategy to develop interactive programming with traditional media outlets such as television, radio, and print. BCNRM is the largest advertising agency for China National Radio-1 and 2, which boasts the broadest audience in China and also delivers content to the United States, Hong Kong, and Macau. Linktone Chief Executive Officer Michael Li commented, ''We are extremely pleased to be able to make a strategic investment in one of the largest advertising agencies in China, Beijing Center Radio Media, Ltd., on CNR-1 and 2, which in addition to providing Linktone with a partner in the development of interactive radio programming, gives us access to distribute that programming to thousands of local and provincial radio stations throughout China. Linktone continues to seek strong partnership opportunities to strengthen our interactive media portfolio and initiatives while using wireless as the channel.