Viacom's MTV networks (MTVN) and China's Baidu.com Inc have signed a strategic content and advertising alliance, bringing 15,000 hours of MTV and Nickelodeon video content to China's internet users through Baidu.com's 'MTV zone,' the website's first branded area Forbes reported. 'This break-through relationship with Baidu delivers Chinese audiences a major digital platform for 24-hour access to MTV and Nickelodeon programming content for the first time... and advances our long-term commitment to expanding our brands and local content in China,' said Forbes, quoted Bill Roedy, vice chairman of MTV networks and president of MTV Networks International, as saying. MTVN will provide four categories of programming for MTV zone on Baidu.com, including MTV's locally produced shows, MTV reality shows, programs from Nickelodeon, and music videos for Chinese record labels, and one Asian label.