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Telecommunications, Media and Technology

Netease struggles through online games
By AMY CHEUNG
Published: November 15, 2006 10:00 PM
Netease.com Inc, one of China's leading online services providers, attracts people with its online game services to Internet users through the licensing and the in-house development of large multi-player online role-playing games, including Fantasy Westward Journey, Westward Journey Online II and Datang. However, its third-quarter financial report aroused concerns that with its two major games starting to decline, what can the company do to stay competitive in China’s online gaming market?
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