Listed private education firm New Oriental opened its first kindergarten in Beijing on Sunday, the Economic Observer reported. The launch of New Oriental Star kindergartens showed the company, which has had success operating short-term exam preparation courses, was ready to look to offering a full range of educational opportunities. It is estimated that the potential pre-primary market in the city of Beijing is worth about US$1.8 billion. New Oriental was listed on the New York Stock Exchange in 2006, becoming the first domestic private education company to list overseas.

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