There was a strange report carried on China Business Net today about a 2008 Beijing Olympics sponsor complaining that the company’s sponsorship had not translated into better returns. The company concerned, Vantage, is the official kichen appliance provider of the games. However, a 40% increase in its marketing costs in 2007 due largely to the sponsorship was matched by a 40% fall in the company's net profit, according to President Huang Qijun.I don’t know who takes care of the company’s media and marketing but, judging by the look of its English-language website, it might be better for the company to reconsider how it puts its sponsorship and marketing budget to work, rather than slagging off the properties it sponsors. To be fair, its China site looks alright, but here ...