The Ogilvy Group China and Shanghai Advertising Ltd. today announced in a statement the decision to renew their joint venture partnership for another 15 years. The agreement, set to expire in October 2006, has been extended until October 2021. Under the new agreement, Ogilvy will continue to retain a majority interest in the joint venture company. Established in 1962, Shanghai Advertising is one of the largest advertising agencies in China. A full-service agency, Shanghai Advertising is part of the Shanghai World Expo (Group) Co. With more than 40 years' experience, Shanghai Advertising possesses in-depth understanding of the local market and consumers, and extensive experience in auto, communications, finance/insurance, medical and FMCG.