Orientation advertising include advertisements on search engines and classifieds are the rising trend, reports Xinhua news. Instead of junk mail, pop-up ads and plug-ins, internet ads have become more use-friendly. Orientation advertising has covered such 4000 major Mainland sites as Xinhua net, People net and Sina net. The minimum charge per click is 0.2 Yuan, attracting major interests form both advertisers and consumers. The amount of search engines advertisements have also increased drastically among which the major revenue comes from “search engine ranking”.