Rainbow Department Store Co (SHE: 002419) is engaged in the operation of regular chain department stores in China. The Shenzhen, Guangdong province-based company posted ¥10.17 billion in revenues and ¥485 million in net profits for 2010, up 26.3% and 36.3% respectively from the year before. Its net profit margin of 4.77% was compared to Suning's 5.31% and Gome's 3.85%, China's top two retailers by revenue. As at the end of 2010, it had 12,326 employees and was operating 39 stores with more than 98,000m2 in floor space across 12 cities. Rainbow Department Store Co was founded in 1984 and listed on the Shenzhen Stock Exchange in 2010.

$1 = ¥6.47

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