Survey firm iResearch released figures yesterday showing that the value of real estate online advertising in the third quarter of this year rose 26.1% over the second quarter, reaching 116 million yuan (US$14.3 million). This statistic was drawn from data from more than ninety mainstream domestic websites, and it represents the third consecutive increase in quarterly ad expenditure. It is also the third consecutive quarter in which the rise in real estate online ad spending outpaced the rise in online advertising in general; online ads rose just 11.2% in the third quarter.