Like many expanding Chinese businesses, hotel chains have often moved towards rapid expansion at the expense of management optimization and internal controls. However, Jinjiang Inn Company Ltd is one hotel chain that plans to differentiate itself from its competitors through sufficient branding and a three-year plan for expansion. Founded in 1997, Shanghai Jinjiang International Hotel Management Co Ltd (SJJIH) was successfully listed in Hong Kong in December, 2006.
You are currently reading 68 words of 593 total words in this article.
To continue reading this article, you must be a subscriber. Log in now..