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Shanda to establish a digital interactive entertainment laboratory
By AMY CHEUNG
Published: September 08, 2006 12:00 AM
Shanda Interactive Entertainment Limited, a leading interactive entertainment media company in China, Interjoy Technology Ltd., an affiliated company of Shanda, and the Chinese Academy of Sciences' Institute of Automation announced in a statement today that the three parties will work closely together to establish a Digital Interactive Entertainment Laboratory.    Under the collaboration, each party will utilize its area of expertise to develop the latest digital interactive entertainment technology. The new co-operation builds on a previous strategic partnership between Shanda and CASIA in 2005, which focused on the commercialization of intelligent interactive games.     It would also focus on the application of digital interactive entertainment technologies such as video-based interactive engine technology, in-game artificial intelligence, the integration of interactive entertainment technologies and motion detection and tracking. Furthermore, the Lab will also train masters' and doctorate students as well as employees from Shanda's research and development department.
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