Beauty products have seen strong sales in China over the last 10 years with skin care products continue to dominate the market, The Standard reported. According to official figures, skin care products have a prominent share of the market with between 40 to 60 percent of all healthcare products sales. "Traditional Chinese poetry always talks of pure skin like jade and clear like ice," says Zhenzhen Lan, L'Oreal's communications director for China. Estee Lauder, L'Oreal and Shiseido - all the big names are active in China developing products aimed at preventing the bronzing process and even at depigmentation, wrote the paper. Whitening products, including creams, washing mousses and masks, represent a third of all skin-care items sold in China, according to a study by Euromonitor, a leading provider of global business intelligence. Nearly 90 million women spend 10 percent of their income on beauty products, according to a study carried out by research firm Access Asia.