Speaking at the opening ceremony of a forum on rural education at Renmin University in Beijing, Starbucks CEO Howard Schultz expressed satisfaction over his company's worldwide performance last year, but said that Starbuck's presence in the Chinese market was still in its infancy. Entering China in 1999, Starbucks grew to have locations in 18 cities on the mainland last year, with new outlets in Chengdu, Chongqing, Dalian, Shenyang, and Qingdao, where it also established a wholly-owned subsidiary. It has 165 locations on the Chinese mainland, including 120 in Shanghai and Beijing, and its presence in greater China has stands at roughly 400 outlets.Industry analysts say that the company faces stiff competition in the southern China
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