In an interview with the Beijing Morning Post, SVA vice president of sales Zhao Haihong revealed that his company aims to hold a 7% share of world LCD flat panel production by 2010, and rank third in sales domestically. SVA has invested US$4 billion in a seventh-generation LCD panel facility to go into operation at the end of 2006 or the beginning of 2007. The current fifth-generation facility that SVA build in 2003 for a cost of 10 billion yuan became profitable ten months after it launched production, and generated 30 million yuan in profit last September. SVA's move to seventh-generation technology steps over the sixth-generation that many reports predicted it would select. Zhao sees continued falling prices on LCD TVs in the coming year, though not as severe as those last year, which were influenced by merchant's old price-war habits retained from their CRT-dealing days.Link: http://news.hexun.com/detail.aspx?lm=1726&id=1512770