Mobile QQ, an instant messaging app developed by Tencent Holdings Ltd (HKG: 0700), has become the most downloaded app at Apple Inc's (Nasdaq: AAPL) AppStore in China, followed by Tencent's WeChat and QQ Music, according to Deutsche Bank's latest China TMT Daily report.
Tencent is China's biggest Internet company by market value. Other Tencent offerings in the top 25 list are Qzone (8th, social networking), QQ Browser (13th) and QQ Dou Di Zhu (23rd, card game).
Sina Weibo, a Twitter-like microblogging service run by Sina Corp (Nasdaq: SINA), was in the 4th position.
Youku (NYSE: YOKU) is the most popular video app ranked 10th overall, followed by PPTV (16th) and Baidu.com Inc's (Nasdaq: BIDU) iQiyi (22nd).
Among the global killer apps that were also popular in China are Fruit Ninja (5th), Talking Tom Cat 2 (20th) and Temple Run 2 (25th). The report says, this suggests that Chinese mobile gaming app developers face stiff competition from overseas players more than they do on personal computers.
Tencent offers the most diversified app library in China, the report says. Of its more than 70 apps, 20 are mobile games, 16 are utility apps and 9 are e-commerce apps. Tencent has also developed apps for the stock market and lottery. The report finds that Tencent uses a cross-marketing strategy. For instance, QQ Music in its settings recommends other Tencent apps.
Other app developers are trying to extend their advantages from the personal computer arena. Baidu has introduced 8 apps as extensions to its desktop search engine, with no apps related to gaming or e-commerce. Sina's 29 apps are actually the mobile versions of its web portal or industry sections, such as sports, auto and finance. The report expects Sina to focus on the development of its Sina Weibo app.
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