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| Thursday, November 20, 2008 23:43:29 |
Yongle, Dazhong join up against Gome
Consumer electronics chains Yongle and
Dazhong announced that they had set up a joint venture to open stores in areas
where they both were weak, National
Business Daily reports. The two companies each contributed 50% of the
financing; the joint venture will conduct business independently of the two
parents. Xi'an and Qingdao will be test markets.
Dazhong is weak in most large cities except
for Beijing,
where it has a 50% market share. Yongle is stronger, and says that partnering
with the weaker Dazhong has strategic benefits for the company. An industry
analyst says that the partnership will help Yongle compete with Gome and
Suning, which have a more national presence.
Pei Liang, secretary general of the
country's association of chain stores, said that while consumer electronics is
the most developed sector out of the nation's chain stores, it is relatively
unbalanced. Any international company that enters the market, such as Best Buy,
which is preparing to open stores in China, stands a chance of severly
upsetting the current order.
Link:
http://www.nbd.com.cn/admin/module/news/newsFile/2005121524512.htm
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