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Consumer and Retail

Yum develops Chinese fast food chain
By STAFF EDITOR
Published: October 20, 2006 12:00 PM
Yum Brands Inc., which owns KFC and Pizza Hut, developed East Dawning from scratch two years ago. Just as with its other restaurants, Yum is betting that the efficiency and atmosphere of American-style chain restaurants will appeal to Chinese diners with Chinese fast food, The Wall Street Journal reported. East Dawning operates just like a KFC except its menu and decor are Chinese. Its four restaurants -- ...
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