Consumer and Retail @ The China Perspective

February 05, 2007

Amway Diversifies Branding and Sales in China

By AMY CHEUNG

Amway China received its direct sales license in December, 2006, and now the company is using localized sports sponsorships, and charity, education, and public relations campaigns to build up its brand.

February 01, 2007

Jade Lures Consumers With Investment Values

By AMY CHEUNG

Jade has increased its share of the Beijing market from 20% to 30% over the past two years, and with consumers increasingly showing a passion for it, the sales volume of jade and jadeite is expected to rise. Thanks to the scarcity of raw materials, jade will continue to fetch high prices and offer good investment returns. So how has jade transformed from a cultural icon into a modern investment tool?

December 11, 2006

An Exclusive Interview With Gary Rosen, Mcdonalds's Chief marketing Officer in China

By AMY CHEUNG

September sees the launch of McDonald’s Corp’s sexy advertising campaigns. Racy billboards outside the franchise’s restaurants featured a woman’s lips to “flirt with your senses”, seducing customers to purchase the new Quarter Pounder. In 1995, the company opened its first Mainland restaurant in Shenzhen. It then grows rapidly with China’s economy. Upon its 16^th anniversary, Gary Rosen, McDonald's chief marketing and corporate-affairs officer in China, talks to Amy Cheung of The China Perspective about McDonald’s as a brand, its future direction for development as well as Chinese consumer market.

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	February 05, 2007 Amway Diversifies Branding and Sales in China By AMY CHEUNG Amway China received its direct sales license in December, 2006, and now the company is using localized sports sponsorships, and charity, education, and public relations campaigns to build up its brand. February 01, 2007 Jade Lures Consumers With Investment Values By AMY CHEUNG Jade has increased its share of the Beijing market from 20% to 30% over the past two years, and with consumers increasingly showing a passion for it, the sales volume of jade and jadeite is expected to rise. Thanks to the scarcity of raw materials, jade will continue to fetch high prices and offer good investment returns. So how has jade transformed from a cultural icon into a modern investment tool? December 11, 2006 An Exclusive Interview With Gary Rosen, Mcdonalds's Chief marketing Officer in China By AMY CHEUNG September sees the launch of McDonald’s Corp’s sexy advertising campaigns. Racy billboards outside the franchise’s restaurants featured a woman’s lips to “flirt with your senses”, seducing customers to purchase the new Quarter Pounder. In 1995, the company opened its first Mainland restaurant in Shenzhen. It then grows rapidly with China’s economy. Upon its 16^th anniversary, Gary Rosen, McDonald's chief marketing and corporate-affairs officer in China, talks to Amy Cheung of The China Perspective about McDonald’s as a brand, its future direction for development as well as Chinese consumer market. Prev 80 81 82 83 84 85 86 87 88 89 Next	Today’s Daily Briefs E-Mail Sign up for a roundup of the day’s top stories, sent every day. MOST POPULAR Chilly winter awaits Chinese airline carriers Dairy prices slump in China DAC wins $45m in VC funding round Fixed-asset investment in rail up 61% through October Shanghai to head hunt Wall Street Audi launches new A4 in China as local sales pick up Greenland buys three blocks in Shanghai for $103m Anhui joins 100m ton coal producer group Shenyang to invest $53b in fixed assets next year Ugandan coffee producers eye China Go to Complete List >

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