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Amy Cheung

By AMY CHEUNG

September sees the launch of McDonald’s Corp’s sexy advertising campaigns. Racy billboards outside the franchise’s restaurants featured a woman’s lips to “flirt with your senses”, seducing customers to purchase the new Quarter Pounder. In 1995, the company opened its first Mainland restaurant in Shenzhen. It then grows rapidly with China’s economy. Upon its 16th anniversary, Gary Rosen, McDonald's chief marketing and corporate-affairs officer in China, talks to Amy Cheung of The China Perspective about McDonald’s as a brand, its future direction for development as well as Chinese consumer market.


By AMY CHEUNG
Densely populated urban centers give rise to skyscrapers, traffic congestion, and fewer relaxation spots. The Dragonfly Therapeutic Retreat Company operates a franchise of retreats in Mainland cities for urban souls who seek temporary peace from the stress and pressure of city life. Its CEO and founder Georgie Yam talks to Amy Cheung of The China Perspective about how to introduce the concept of spas to China and how the franchise intends to expand into the market.

By AMY CHEUNG
For global retailers, China is like a tempting cheesecake for a person on diet—you need to know exactly how much you can eat, and above all, how would you eat it without creating a disaster. Steven McCormack, Leader of Sales and Marketing of Acxiom Greater China, an international data management services provider that helps companies achieve better consumer information management and marketing campaigns. Mr. McCormack recently spoke to Amy Cheung of The China Perspective about the evolving consumer behavior of Chinese buyers and how foreign and local brands are trying to develop positioning strategies in this highly competitive market.

By AMY CHEUNG
Outdoor billboards, featuring China’s popular badminton team, reinforce FedEx’s logo “We Live to Deliver” can be spotted around many urban areas. To stand out China’s competitive logistics market, it takes more than a guarantee to deliver goods on time, every time, anywhere. Eddy Chan, Head of FedEx China and Senior Vice-president, talks to Amy Cheung of The China Perspective on how the company strives to obtain an advance from China’s growing demands for modern logistics and whether the market is as good as it seems.

By AMY CHEUNG
As one of the ancient civilizations, China’s surging economy lures advertisers to entice the country’s 1.2 billion consumers. However, China remains a tricky place to do business. General Manager of Ignition Marketing Kerry Driver talks to Amy Cheung of The China Perspective about how her company positions itself in one of the world’s fastest growing advertiser wonderland and minefield, as well as the market outlook for advertisers.

By AMY CHEUNG
The arrival of Swedish ship Götheborg in Shanghai ushered in companies from Northern Europe along with banks that cater to the financial services they need.  As part of the SEB Group, a North European financial group with local presence in the Nordic and Baltic countries, and Germany, SEB Shanghai branch offers an extensive range of financial services mainly to clients from its home markets. Vice-President of SEB Merchants Banking with SEB Shanghai, Fredrik Hähnel, talks to Amy Cheung of The China Perspective about the bank’s future plans, competitive strategies, and its overall outlook on China’s banking sector.

By AMY CHEUNG
Eric Lee, director of residential sales department of Savills Property Services Shanghai talks on Shanghai’s booming residential property market, its performance, development and prospects. Amy Cheung of The China Perspective reports.

By AMY CHEUNG
China witnessed a reduction in imports of foreign medical equipment. Does mean that new regulations on the medical sector and improved domestic production have been effective? Shanghai Securities Journal tries to answer this question.

By AMY CHEUNG
The one-child policy might have successfully controlled the population that is beneficial to economic development. However, how does the one child generation construct China’s future? Amy Cheung reports.

By AMY CHEUNG
Rapid Swedish business expansion into Shanghai brings in the influx of Swedish expats. What are their struggles? Amy Cheung reports.

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