The completion of the third-phase TB-SCDMA trial and upcoming announcement regarding 3G licenses in China has lured mobile phone makers and telecom operators to launch competitive strategies and products with the aim of tapping the growing market. LG Electronics is among one of those foreign firms that has detailed its strategy for the evolving market.

Venture capitalists are focusing the little screens on public transport. Taking advantage of its outlets on public buses in major cities, Bus Online, a mobile multimedia network and content operator, however, wants to turn their screens into a mobile multimedia network by cooperating with Internet multimedia providers and WAP with the goal of tapping the growing mobile media market and generate profit from both advertising and content.

China’s State Administration of Radio, Film and Television said it has set a home-grown technical standard for broadcasting multimedia content such as television programs to mobile devices, in a move to boost the provision of mobile-TV services, The Wall Street Journal reported.

The State Administration for Radio, Film and Television (SARFT) has announced plans to try putting mobile TV services in trial in mid-2007 to prepare for the 2008 Beijing Olympic Games broadcasting on mobile TV, Forbes reported.

While mobile TV is scheduled to launch in 2008, various standards are being taken advantage of in the struggle for bigger shares of the market, Beijing Morning Post reported.