Outdoor billboards, featuring China’s popular badminton team, reinforce FedEx’s logo “We Live to Deliver” can be spotted around many urban areas. To stand out China’s competitive logistics market, it takes more than a guarantee to deliver goods on time, every time, anywhere. Eddy Chan, Head of FedEx China and Senior Vice-president, talks to Amy Cheung of The China Perspective on how the company strives to obtain an advance from China’s growing demands for modern logistics and whether the market is as good as it seems.

MP3 players have taken China by storm. In 2002, total national sales were only 500,000 devices, while in 2004 that number had reached 4 million. In the first quarter of 2005, 1.35 million MP3 players were sold in China, totaling 1.1 billion yuan (US$136 million). Sales are projected to total 5 billion yuan (US$617 million) in 2005, a growth rate of 60% for the year.