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China Consumer Data Statistics

The China Perspective
Output of major consumer products
Million units
  Color TVs Washing machines Air conditioners Cars
1995 20.58 9.48 6.83 0.34
2000 39.36 14.43 18.27 0.61
2001 40.94 13.42 23.34 0.70
2002 51.55 15.96 31.35 1.09
2003 65.41 19.64 48.21 2.02
2004 73.29 23.49 66.46 2.31
Source: National Bureau of Statistics
Durable consumer goods owned
Per 100 urban households
  1990 1995 1999 2000 2003 2004
Microwave n/a n/a 12.15 17.60 36.96 41.70
Color TV 59.04 89.79 111.57 116.60 130.50 133.44
Washing Machines 78.41 88.97 91.44 90.50 94.41 95.90
Mobile telephone n/a n/a 7.14 19.50 90.07 111.35
Computers n/a n/a 5.91 9.70 27.81 33.11
Air-conditioner 0.34 8.09 24.48 30.80 61.79 69.81
Cars a n/a 0.34 0.50 1.36 2.18
Source: National Bureau of Statistics
Top cosmetics & toiletries companies
% of market
1 Proctor & Gamble 14
2 Unilever 6
3 Colgate 3
4 L’Oreal 3
5 Shanghai Toothpaste Factory 2
Source: Euromonitor, 2003
Top paper product products companies
% of market
1 Asia Pulp & Paper 9
2 Proctor & Gamble 6
3 Hengan 6
4 Guangdong Vinda Paper 5
5 Kimberly-Clark 4
Source: Euromonitor, 2003
Top packaged food companies
% of market
1 Ting Hsin 4
2 Uni-President Enterprises 2
3 Hai Pa Wang Int;I Food 2
4 Long Fong 2
5 Nestle 2
Source: Euromonitor, 2003
Top Soft drink companies
% of market
1 Coca-cola 44
2 Pepsi 29
3 Wahaha 7
Source: Euromonitor, 2003
Compound annual growth rate of consumer products, 1998-2003
%
Toothpaste 3
Shampoo 8
Lip products 12
Facial care 15
Toilet paper 6
Sanitary protection 7
Tissues 8
Biscuits 7
Cakes 10
Insant noodles 12
Yogurt 29
Milk 21
Carbonated drinks 7
Bottled water 8
Fruit & vegetable juices 10
Ready-to-drink tea 50
Source: Consumer China 2004, Euromonitor International
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