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Output of China's media industry expanded 17.7% to ¥580.8 billion in 2010 and is expected to be ¥688.24 billion in 2011. Ads revenue growth from the Internet, film and broadcast segment markets was up 54.9%, 47.4% and 34% respectively from the year before.
Newspapers:
- China had 1,937 newspapers that printed 43.91 billion copies in 2009;
- Newspaper ad revenues were ¥91.1 billion in 2009;
- Revenue from real estate, retail and auto ads in newspapers (top three advertisers) was up 1.6%, 21.9% and 35.7% year on year respectively in 1H 2010.
Periodicals:
- China had 9,851 periodicals that printed 3.15 billion copies valued at ¥20.24 billion in 2009;
- Periodical ads revenue was down 2.1% to ¥3.04 billion in 2009, accounting for less than 4% of total revenue of the publications industry;
- Over 2/3 of the periodicals such as scientific findings or industry reports were not commercially available in 2009.
Radio & TV:
- China's radio revenue was up 12.8% to ¥8.15 billion in 2009;
- Radio revenue accounted for 3.52% of total ads revenue in 2009, down from 3.6% in the year before;
- Increased number of private cars is an impetus to radio ads
- Total radio and TV revenues were expected to exceed ¥200 billion in 2009;
- The number of cable TV users was up 6.9% to 175 million in 2009;
- The number of digital TV users was up 39.7% to 63.22 million in 2009;
- 7.13 million households paid ¥1.82 billion for premium digital TV programs in 2009, up 58.6% and 27.8% respectively from the year before.
Movies:
- China's box offices grossed ¥10 billion in 2010, up 64% from the year before;
- Ticket revenue from domestic movies accounted for 56% of total grossing in 2010;
- Close to 300 million tickets were sold in 2010;
- Over 1,500 screens were launched in 2010, taking the total number to over 6,000.
TV dramas:
- 402 TV dramas with 12,910 episodes were given licenses to be aired in 2009, compared to 502 dramas and 14,498 episodes respectively in the year before;
- 60% of the episodes were aired between prime time (19:20 – 22:20);
- 20% of the episodes were never aired.
Internet:
- China had 457 million netizens by the end of 2010, up 73 million from a year earlier;
- The number of broadband users increased 104 million to 450 million in 2010;
- The value of e-commerce transactions grew 22% to ¥4.5 trillion in 2010, where the value of B2B transactions was up 15.8% to ¥3.8 trillion, and online retail sales were up 97.3% to ¥513.1 billion, which accounted for 3% of total retail sales.
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@2011 China Economy @ The China Perspective.
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